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Savvy Authors Today Have “Merch”
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Savvy Authors Today Have “Merch”
Content creators, including authors, are increasingly recognizing merchandise’s promotional and revenue-boosting opportunities. Traditionally, this has been a part of book marketing services, and with rising promotional costs, it’s an effective way to gain visibility at minimal expense. While any book can take advantage of merchandising, it’s particularly appealing for novelists and fiction titles. Fans enjoy having tangible items related to their beloved stories and characters, and showcasing your book cover as part of the merchandise is a great way to capture attention. It’s an excellent free promotion of your book.
So, what types of merchandise are most effective for promoting books? The usual suspects include t-shirts, mugs, and caps. One of the advantages of apparel is that it generates word-of-mouth as fans wear their items in public. Mugs are effective since many people take them to work or display them on their desks, leading to discussions among colleagues. Affordable merchandise also serves as a valuable secondary income stream to complement book sales, helping you maximize your book’s potential. In addition to the standard items like t-shirts, caps, and mugs, tote bags are another popular choice.
They are practical for everyday use and are often seen by others. If the design is clear and engaging, you can get creative with the text or artwork on your tote bags and other products. It may be fitting for some books to use memorable quotes that resonate even with those who haven’t read the book. Color is also vital; you can draw inspiration from your book’s cover art or select shades that align with its themes. Collaborating with a graphic designer can spark additional creative ideas. The goal is to create merchandise that fans love, is eye-catching, and serves as an effective conversation starter.
The rise of the digital age has also led to a new category of merchandise: electronic cases. These are especially popular for smartphones, tablets, and laptops. Smartphone cases are particularly helpful since people carry their phones everywhere. Lastly, posters are a time-tested category that remains popular, especially among younger audiences. The design plays a significant role in capturing interest, so finding one that resonates with fans is essential. Regardless of which merchandise categories you choose, don’t underestimate the power of merchandising. Most content creators today are offering it.
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